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Developing an offsite SEO strategy starts with sharing your visibility goals and the content you intend to promote.
From the initial brief, the "As Is" analysis phase begins, in which the following factors are identified:
TRUST FLOW
indicates the quality of a website’s incoming links
What determines Trust Flow
number of external links on a page, credibility of the linking website, quality of the article/content containing the link to the website, visibility of the linking website in Google results
CITATION FLOW
indicates the number of citations and links that Google detects on the web related to a given website
What increases Citation Flow
press releases that mention the brand, industry articles that link to the website, branded content that generates viral traffic (sharing, etc.)
As a result of the analysis, we create a link building and content marketing strategy including an editorial calendar, a list of websites to be involved, publication costs and frequency.
In the evaluation of the websites that we will involve, the qualitative parameters of the links come into play, in particular a link must have the following characteristics:
Natural: i.e. perceived as spontaneous by the spiders
Positioning in the first parts of the text: making it more clickable and visible
Targeted anchor text: Targeted anchor text: the clickable text of the link must contain the target keywords of the link building activities in order to provide the correct information to search engines
Additional attributes (nofollow, etc.): to indicate which links to follow
Our network already has over 150,000 websites divided by country, topics and sectors of activity, Citation Flow and Trust Flow. We are able to follow OFFSITE SEO activities and link building in Italy, major European countries and the United States.
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