content marketing

Strategies for creating and publishing quality content related to your brand to create valuable relationships with your users.

RECEIVE A PERSONALISED OFFER

The development of an editorial plan starts from the analysis of the current content visible on Google.it and on social media, in relation to your brand.

There are primarily 2 goals:

Improve the quality of the content a user finds on Google when searching for your brand and products/services.
Gain visibility, through third-party websites, on informational searches in your industry. In order to promote awareness of your brand through quality content to an extremely targeted audience.

A well-structured content marketing strategy also allows us to act positively on the KPIs related to OFFSITE SEO and in particular on Citation Flow (Links to the link popularity page)

Search Funnel Monitoring - SEO & CONTENT MARKETING

Channelling user searches on your website becomes all the more relevant when the search keys meet specific conversion goals

At the same time, however, it is unthinkable to cover, with one's own website, all the information research during the exploratory phase in any sector.

To ensure your brand has quality visibility throughout the user search funnel, it is therefore essential to create a strategy that involves maximising the synergy between:

Visibility and research areas to cover with your website
Semantic areas to be covered through advertorials on third party websites.

Our network has many national and local publishers, through which you can create content that is capable of promoting your brand and the SEO visibility of your website.

Contact us to find out more

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